Privacy and Cookie Policy

Effective Date: August 28, 2025

This Privacy and Cookie Policy describes how Yosemite Management Group, LLC (“we”, “our”, or “us”) collects, uses, and protects personal information on our website, yosemiteresorts.com.

1. Information We Collect

We collect the following types of information:

– Contact information (e.g., name, email, phone) when you make a reservation or contact us.
– Technical data including IP address, browser type, device data, and referral source.
– Usage data such as pages visited and session duration (via Google Analytics).
– Interaction data (clicks, heatmaps, session recordings) via Hotjar.
– Marketing engagement data (e.g., email interactions, booking behavior) via Ascent360.
– Cookie data collected through our Cookie Compliance tool.

2. How We Use Your Information

Your data is used to:

– Facilitate reservations and respond to inquiries.
– Improve website experience and measure performance.
– Understand visitor behavior to optimize content.
– Deliver personalized marketing communications and promotions (via Ascent360).
– Comply with legal obligations.

3. Cookie Usage and Consent

We use cookies to collect data for analytics and performance tracking. These include:

– Google Analytics (used to monitor site usage).
– Hotjar (used to analyze on-site behavior anonymously).
– Ascent360 (used to personalize marketing offers and track engagement).

Our site uses the Humanity Cookie Compliance tool to display a consent banner and manage cookies in accordance with privacy laws. Non-essential cookies (e.g., analytics and marketing) are only set after consent is provided. Adjust your cookie preferences at any time by clicking the red button in the bottom left corner of the screen.

5. Data Sharing and Third Parties

We do not sell personal data. We may share limited data with service providers like:

– Google LLC (Analytics)
– Hotjar Ltd. (UX insights)
– Ascent360, Inc. (Marketing automation and customer relationship management)

These vendors are bound by contractual obligations to protect your data.